Student Newspaper "Student Echo" No. 3

Within the study program in Journalism and Public Relations, Faculty of Law, University "Goce Delchev", Stip, from December 2011 began issuing student newspaper "Student ECHO". Practical work on "Student ECHO" presents an opportunity for students of journalism to have directly experience in creating a print medium, through all stages in the process of creating a student newspaper - the phase of preparation and selection of current topics, request and contacts the sources of information, until the last stage of graphic editing, printing and its distribution. The third issue of the newspaper was published in June 2012

Communication in Public Administration (комуникацијата во јавната администрација

Requirements for transparency, accountability and citizens' participation as priorities of good governance impose the need to establish a higher level of communication in public institutions. Thus, in theory and in practice, more attention is paid to the internal communication as the key to development and successful functioning of an institution, at the same time as a prerequisite for the establishment of an effective external communication. Practicing effective communication management emerged as an important prerequisite for effective and efficient implementation of a series of reforms in the public administration aimed at meeting the criteria of good governance as a challenge to modern democratic societies. In this respect, institutional communication can be successful only if they develop efficient mechanisms for information exchange, and internal and external communication methods complement and support each other. This monograph edition focuses on communication as an integral part of public management - with special emphasis on communication in the state administration bodies in the Republic of Macedonia. The emphasis is on internal communication in terms of information exchange for the particular area and activity. There are many factors that influence the way of the development of communication in public institutions. But first, the key questions: What are the forms and the forms of internal communication in the state administration? Whether and how they are applied in practice? Whether exchanging of information between employees is easy or difficult? Are normative regulation of internal communication, in accordance with the actual needs of employees for the purpose of efficient execution of work duties, is imperative to establish a communication system with effective and efficient exchange of information? Through the answers to these and many other issues, this book aims to present the situation of internal communication in the state administration bodies in the Republic of Macedonia. It can serve the students in the field of communications, public relations management, public administration and related study programs; could encourage future research and debate to strengthen the level of communication in public institutions in the Republic of Macedonia, and that way the need for its regulation. This monograph edition with its research and analysis can serve many experts in the field of communication and public administration, but also it can be very useful for the creators of public administration reform in the Republic of Macedonia

Project: Student newspaper "Student ECHO", No.5

Within the study program in Journalism and Public Relations, Faculty of Law, University "Goce Delchev", Stip, from December 2011 began the Project: Student newspaper "Student ECHO". Practical work on "Student ECHO" presents an opportunity for students of journalism to have directly experience in creating a print medium, through all stages in the process of creating a student newspaper - the phase of preparation and selection of current topics, request and contacts the sources of information, until the last stage of graphic editing, printing and its distribution. The fifth issue of the newspaper was published in April 2013

A model for communication management - Daily journalism

Managing communications and information within an organization is a challenge for any owner who wants his company to thrive, to become bigger, more powerful and more efficient. Engaging communication managers is essential for a company. Establishing a proper flow of communication to exchange information with internal and external public is the main problem of every professional communications manager. How to communicate? When to communicate? What to communicate? Whom to communicate? These are the main issues that are challenging for communications management. The literature abounds with examples for managing communications and information, but in this paper the emphasis will be placed on the model of communication and information in daily journalism. This model can serve as an example to many communication managers. Key words: communication; communications management; exchanging information

REGULATION FOR MEDIA COVERAGE OF ELECTION CAMPAIGNS

Elections are a complex, controversial and responsible political process, so the media should be very careful when reporting on them. The media must act in a socially responsible manner, which means that they should behave impartially, fairly and have a balanced media coverage of the election process. During elections, the media must ensure representation of as many candidates and political subjects as possible. These rules apply to broadcast media, while printed media should provide it in accordance with the ethical standards and self-regulation. Every election is a test of democracy and democratic values in a society, but it is also a test and confrontation of party programs. Covering elections is a very important segment of freedom of expression. Covering elections does not only mean reporting on election campaigns and holding party rallies. It also includes reporting on all the different opinions and attitudes of political subjects that are always opposed to one another. Elections are an important aspect of democracy in a state. Public perception of the democratic capacity of a state is created from the way of organizing and conducting the election process. Elections do not take place in a legal vacuum. They are conducted based on international instruments that determine the standards by which elections should be organized and conducted. International standards for the regulation of media coverage of election campaigns have been implemented by most democratic states in the world in their own national legislation, including the Republic of Macedonia. The basic research question in the paper is whether the electoral legislation of the Republic of Northern Macedonia is in line with European and international electoral law. The answer to this question will come through an analysis of national and international electoral legislation, using the method of analysis and the legal method

Управување со димензиите на одржливоста како детерминанти на одржливиот развој

Одржливиот развој е глобално прифатена филозофија на развојот и напредокот и ги сублимира духовните идеали на целото човештво во единствена логична целина. Филозофијата на економскиот раст сфатена како кумулирање на материјално богатство потклекна и ја изгуби битката пред етичкиот концепт на одржливоста на развојот. Како врвни вредности, одржливиот развој на прв план ги става еднаквоста, праведноста, етичноста и одговорноста кон сегашните и идните генерации. Во денешен современ контекст, одржливоста всушност значи одржливост на човековото општество кое е потполно зависно и временски нераскинливо поврзано со природните системи. Во динамички систем како што е човековото општество, одржливоста е прашање на рамнотежа, баланс одржан низ времето и просторот. Одржливоста е динамична; таа е повеќе квалитет на движење отколку фиксна точка. Во практиката, можеби е подобро одржливоста да се дефинира како недостиг на сили кои се стремат да го нарушат балансот со тек на времето, бидејќи повеќе сили можат симултано да дејствуваат и да го нарушат еквилибриумот. Кога сите сили кои ја нарушуваат рамнотежата во системот се отстранети, тогаш може да се достигне одржливост (Dahl, A.L., 1995). Во обидот да се дефинира одржливиот развој, во литературата постојат повеќе дефиниции, кои имаат заедничка карактеристика: сите тие наложуваат светот да се гледа како систем - систем кој го поврзува просторот и систем кој го поврзува времето. Кога размислуваме за светот како систем во просторот, тогаш треба да се сфати дека загадувањето на воздухот во Северна Америка влијае врз квалитетот на воздухот во Европа, а пестицидите користени во Јужна Америка можат да му наштетат на рибниот фонд во Австралија. Кога го гледаме светот како систем низ времето, тогаш сфаќаме дека одлуките кои ги носеле нашите предци за обработка на почвата влијаат врз начинот на кој ние ја обработуваме денес; и дека економските политики кои денес ги воведуваме ќе имаат свој импакт врз нашите деца

Free Access to Public Information - More Transparency, Less Corruption: The Case of Republic of Macedonia

The traditional model of not transparent administration today disappears step by step. Citizens are increasingly becoming an equal entity with state institutions which have responsibility to ensure protection of their rights, accountability, openness and transparency in its operations - as the basic principles upon which rests the principle of good governance. Therefore, adoption of a law of free access to public information in many countries in the world which seek to enhance democracy in their societies today is a trend (process) that can not stop. Nowadays, countries that don’t have such a law can not claim that they have full democracy. One of the reasons for passing this law is reducing corruption. Corruption is based on secrecy. Citizens and institutions become corrupted when the public has no insight into their work. If the work of public institutions is transparent and offered for public inspection, then the chance for them to be corrupt is smaller. Republic of Macedonia has adopted the Law of free access to public information in 2006. This paper analyzes the law and its application; the situation in Macedonia after the adoption of the law; concluding that despite some inconsistencies, the law has contributed to increasing transparency and reducing corruption. Keywords: Free access, information, transparency, corruption

An Analysis of the political campaign of political parties during regular presidential and early parliamentary elections in 2014

The implementation of the electoral process in each state is the mirror of democracy. Elections send messages about the political culture of the state, its democratic capacity, and whether it has a political future. During the elections the focus of interest of domestic and international political community is always on the question of the extent of how free and fair they are and in accordance with international standards. This especially applies to the countries of the Western Balkans, where election incidents happen during the election, as well as irregularities and rejection of the election results, hatred speech, etc. In our research we will focus on hate speech as one aspect of the electoral process in the Republic of Macedonia. In all previous elections hate speech was present, and it was especially prominent in the initial period of political pluralism in the 90s, but over time this undesirable phenomenon election seems to reduce its vigor. Our primary research question in this paper will be how and to what degree hate speech will be represented in the regular presidential campaign and early parliamentary elections in the Republic of Macedonia, which will be held in April 2014. In our research we start from the basic research hypothesis that in Macedonia, despite increased political culture and higher level of democracy in the state electoral campaigns of political parties we can still find hate speech, which is of lower intensity than the initial period political pluralism. Also, we assume that the hate speech will come to a greater degree during the parliamentary election campaign than presidential elections. The research will apply the method of content analysis of articles in print media, electronic media and internet portals during the election campaign. Furthermore, we will make a comparative analysis of the use of hate speech between the government and opposition, Macedonian and Albanian political parties and between the parties of the Albanian political block (BDI, PDSH etc.). Key words: print media, elections, campaign, political culture

OUTSIDE COURT CONTROL OF THE WORK OF THE PUBLIC ADMINISTRATION –OMBUDSMAN

From the numerous legal competencies envisaged by the Law on Ombudsmen, this reserch focuses on the competence of exercising control over the legality, as well as the expediency of the undertaken actions and the decisions made by the employees in the public authorties in the Republic of Macedonia (public administration). The aim of this reserch is analysis of one segment, from the numerous competencies, and observations of the activities undertaken by the Ombudsman as an investigator of the work of the public administration in the Republic of Macedonia. The survey uses the method of analysis of the laws and sublaws, statistical indicators, as well as other relevant indicators that indicate the role of the Ombudsman in the Republic of Macedonia as an investigator of the work of the public administration. The results of the survey portray the measures the Ombudsman has undertaken in it’s role of performance in protecting human rights and freedoms when citizens are seeking services by the public administration. &nbsp

SUBLIMINAL MESSAGES - MOTIVATING LEARNERS USING VISUAL CUES: AN EXPERIMENTAL STUDY

Subliminal messages have grown into a contentious practice getting a bad reputation in coercive advertising and progressed towards psycholinguistic communication threads over the years. The current studies investigate how priming techniques using visual cues can change learning and motivate learners. In two phases of the experimental study, the visual system of subliminal messages was exposed to three age groups: children, teens, and adults. Results on both phases show an improvement in memory reception among the children’s group. These results corroborate the effectiveness of subliminal stimulus on human beings’ minds and decision-making. The subliminal message can be used as a medium for memory improvements empowering learners to reach their goals in education. Future research projects should explore well-defined aural and visual tools used for teaching and measure the effectiveness of such powerful tools. Keywords: Subliminal messages, motivate, learners, experiment, mass media, educatio